Independent Projects | 2018-2022
The annual small town festival, “Poultry Days” was suffering from an identity crisis. Because the festival theme changes from one year to the next, the festival needed an over-arching look. The approach was kept to a simple, bold, red and white color pallet paired with Poultry Days’ now-trademark chicken logo (Created by Quincy Baltes). With a few adjustments to Quincy’s original design, the logo was adapted for expanded use on both small and large-scale projects.
To bring awareness to the festival, the Poultry Days Committee requested for yard signs advertising the festival to passers-by. These signs were kept simple, with text legible while passing at varying speeds (walking vs. driving).
The Poultry Days Committee asked for ideas to put in place in the coming years. Cohesive signage for yearly events such as the chicken dinner line, social tent, and my personal favorite, the Art and Photo Show, were suggested to put outside the entrance to each event/area.
These pop-up banners solve way-finding issues with highly visible event labels at the top of each banner. Standing 8 feet tall, you wouldn’t miss them from afar. Using over-arching festival aesthetic relieves financial and organizational stress on the Poultry Days Committee as each banner is reusable, free-standing, and durable - withstanding wind, bbq chicken smoke, and rain.
The one-time investment involves no planning, minimal storage, and little risk of damage, as each sign rolls up into its 3-foot base for safe-keeping; an elegant solution to an ever-present issue.
A Snapchat filter was created for festival-goers as a way to organically spread word about Poultry Days. This geo-filter covered the festival’s parade route, the festival grounds, and Heritage Park (which hosts hundreds of Ultimate Frisbee players each year). Targeting these areas, versus the village as a whole, reduced the cost of running the geo-filter and optimized usage to people actively enjoying the festivities.
When scrolling through Snapchat, non-attendees are more likely to see something fun that appeals to them personally through their friend’s snapchats, and more likely to attend the festival as a result.
In 2019, there were 4,067 instances of the filter being used. This filter was seen by over 20,000 people. To put it into perspective, Versailles is home to 2,500 citizens.